Dino De Wet

Scaled Macstyle Hire's monthly visits from 160 to 3,000 on a limited budget through comprehensive website architecture, technical SEO, local SEO, and citation building.

Designed and implemented a complete digital strategy for Renewal Recovery Ranch, including EAV entity profiling, schema blueprint, and full Semantic Content Network roadmap.

Built the Roxstar Performance website in Next.js, incorporating a 36-page topical map, 11 brand entity profiles with EAV extraction, named entity mapping per page, and full JSON-LD structured data.

Delivered EAV-aligned homepage content and URL cleanup strategy for Aligned Interiors, targeting 91 URLs across three priority tiers via Google Search Console and WPCode.

Optimized enterprise-scale JavaScript-framework-driven websites (React, Next.js, SPAs, PWAs) by diagnosing crawl/indexation issues and implementing deep semantic HTML.

Advised on semantic SEO strategy and entity-first content architecture for multi-location US service businesses, enhancing client capabilities.

Directed a 438-URL audit for Champion Plumbing, producing a consolidation strategy that reduced site architecture from 438 to 58 priority pages.

Guided the creation of pillar pages and SCN architecture for Maverick Electric, Plumbing, Heating & Air, and AC Plus HVAC.

Delivered YMYL-compliant semantic SEO advisory for Sweeney Merrigan Personal Injury Lawyers, ensuring high-stakes content integrity.

Authored over 90 specialized blog posts on Physically Based Rendering (PBR), establishing deep topical authority and industry thought leadership.

Implemented advanced JavaScript SEO practices, resolving critical technical issues to improve crawlability and indexation.

Optimized site architecture through strategic redirect implementation, converting JS redirects to HTML and improving link equity flow.

Conducted extensive keyword and entity-based research, developing data-driven content strategies aligned with search intent.

Leveraged Google Analytics for in-depth performance reporting, driving data-driven strategic decision-making and improving SEO rankings.

Grew Urbanair.com's monthly organic traffic from 1.6M to 2M+ visits through targeted content and technical strategies.

Implemented advanced schema markup strategies across the entire website, enhancing structured data coverage and rich result eligibility.

Optimized local SEO for all franchisee pages, adhering to multi-location best practices and improving local pack visibility across US markets.

Strategically optimized underperforming pages in positions 11–20, resulting in multiple top-10 promotions.

Conducted comprehensive website and business audits, identifying critical improvement areas in content, technical SEO, and local search.

Increased client domain authority and Ahrefs DR to 50+ through strategic and sustainable link building initiatives.

Managed a global SEO team, implementing high-priority technical fixes and internal linking strategies across the full Pearl Lemon portfolio.

Achieved #1 rankings and featured snippets for high-value commercial keywords, including 'Corporate Catering London'.

Optimized site speed across the portfolio, achieving 95+ mobile performance scores on Google PageSpeed Insights.

Implemented wheel-and-spoke internal linking strategy, enhancing page authority distribution across site architecture.

Managed over 50 websites simultaneously, implementing architectural, content, and internal linking improvements across all properties.

Developed and executed dynamic SEO strategies, consistently outperforming market competitors and achieving client ranking objectives.

Successfully set up and optimized numerous GMB profiles throughout the USA, managing the entire process remotely from South Africa.

Developed local SEO strategies that resulted in #1 positions in both national and local USA search results and successful lead generation.

Increased website visibility through systematic keyword research, content optimization, and ongoing technical site management.